PTSB has today announced a number of changes to its Executive Management Team with Ger Mitchell appointed Chief Customer & People Officer, Patrick Farrell as Chief Retail Banking Officer and Leontia Fannin as Chief Sustainability & Corporate Affairs Officer. The appointments will take effect from 1 August 2024.
The changes announced today follow on from the Bank’s identification as an Other Systemically Important Institution (‘O-SII’) in Ireland last November and will strengthen the effectiveness of the Bank’s Executive Management team as the Bank continues to grow and diversify its business.
Mr. Mitchell has extensive senior management and C-suite experience across a number of roles in PTSB involving complex processes and large-scale teams. He has been a member of PTSB’s Executive Committee since 2012 with his most recent role as Chief HR Officer and Corporate Development Director bringing the strategic disciplines of; marketing, brand, corporate affairs, customer experience, sustainability and communications together with organisation design, talent development, people experience and culture evolution.
In his new role as Chief Customer and People Officer, Mr. Mitchell will support further elevation of a customer-centric culture where customers are put at the heart of the Bank’s strategy. His responsibilities will include the development and implementation of all aspects of PTSB’s Customer and People Strategy, including the Bank’s Commercial strategy, Customer Enablement strategy, Product strategy, Marketing, Brand and Sponsorships strategy, as well as the Bank’s People and Culture strategies.
Mr. Farrell has over 25 years' experience across the banking industry holding a variety of senior management roles in Strategy, Product and Proposition Development, Marketing, Private Banking and Retail Sales and Service Distribution. Since joining PTSB in December 2018 as Retail Banking Director and a member of the Bank’s Executive Committee, Mr. Farrell has been responsible for all sales and service channels and the Bank’s product management strategy.
The role of Chief Retail Banking Officer is reflective of the Bank’s increased nationwide branch footprint and growth and diversification through its expanded business banking and newly acquired asset finance business lines. In this new role, Mr. Farrell has responsibility for the commercial performance of the retail banking function including sales strategy and service provision to PTSB customers through the following channels; Branch, Direct, Digital, Broker, Mobile Mortgages, Private Banking, Business Banking and Asset Finance.
Ms. Fannin is currently Head of Corporate Affairs, Communications & Sustainability in PTSB and as a member of the Bank’s Senior Leadership Team since 2018, Ms. Fannin has led out on a number of the Bank’s key strategic initiatives, including PTSB’s reputation management, sponsorship and sustainability programmes. Ms. Fannin has over twenty years' experience in Corporate Affairs, Reputation Management, Colleague Communications, Sponsorships, Corporate Social Responsibility and Sustainability.
The role of Chief Sustainability & Corporate Affairs Officer has been newly created to reflect the Bank’s commitment to sustainability as a key driver of its corporate strategy and the value it places on corporate affairs as a driver of internal and external stakeholder engagement. In her new role, Ms. Fannin will join PTSB’s Executive Committee and be responsible for building and proactively managing the Bank’s Corporate Affairs Strategy alongside responsibility for PTSB’s Corporate Social Responsibility and Sustainability strategies.
“As PTSB enters a new phase as an enlarged bank of systemic importance to the Irish economy, it is crucial that the Bank’s Executive Management Team is strengthened so that we can sustainably achieve our Ambition of being Ireland’s best personal and business bank through exceptional customer experiences.
Ger, Patrick and Leontia each bring invaluable knowledge and expertise to their respective roles which will be fundamental to the Bank’s success in the next stage of our evolution as a full-service, customer-focused personal and business bank.”
