PTSB is launching an extensive marketing campaign to promote the bank’s title sponsorship of both the Irish Olympic and the Paralympic teams for the Paris 2024 Olympic and Paralympic Games this summer. The campaign will run across TV, print advertising, social media and billboards over the coming months and will feature PTSB’s 11 Team Ireland brand ambassadors including, Kellie Harrington, Daniel Wiffen, Rhys McClenaghan, Paul O’Donovan, Nicole Turner and Jordan Lee.
The campaign builds on the bank’s new business repositioning and brand identity, with PTSB becoming the new brand for the bank late last year.
Speaking today, Ger Mitchell, CHRO & Corporate Development Director at PTSB said: “The sponsorship of both the Irish Olympic and Paralympic teams for the Paris 2024 Games is one of the largest sponsorships ever undertaken by PTSB. As we move closer to the Games, which take place this summer, we are stepping up activity to further highlight our support of Team Ireland. Our Olympic and Paralympic heroes are going to be highly visible as PTSB ambassadors on TV, print advertising, social media, billboards and across our 98 branches in every community across the country.”
PTSB is the first-ever title sponsor to partner with both the Irish Olympic Team and the Irish Paralympic Team during an Olympic and Paralympic cycle. The Bank is also the first-ever title sponsor of Paralympics Ireland.
