Permanent TSB is to spend over €2million in a marketing campaign to support customers moving Bank. The ‘Move Better’ campaign features TV, Radio, Outdoor, Digital and Social Media advertising. The campaign will highlight a number of supports available including the Moving Bank Online Hub, mobile and pop-up branches, Permanent TSB’s presence in Ulster Bank branches, and the Bank’s award-winning digital current account.
Permanent TSB has reported a 230%+ increase in the number of current accounts opened to date this year (compared to the same period last year), as customers of Ulster Bank and KBC move to a new bank. Permanent TSB continues to see strong demand for its online current account opening tool with 70% of new accounts each week opened through this channel.
The Bank said that in research (conducted in collaboration with Kantar), 79% of Ulster Bank customers said they intend to complete their move to another before the end of September. The research also shows that, on average, customers have 2 accounts to move in addition to their current account.
Permanent TSB’s dedicated online hub, www.permanenttsb.ie/movingbankhub, allows customers to identify what product combinations are relevant to their individual needs. Once identified, customers are then provided with step-by-step guidance to support them in moving their banking relationship. Through this hub, customers can learn more about the range of products the Bank has to offer including saving and deposit accounts, overdraft facility and the option to avail of 0% (fixed) interest on a credit card balance transfer for the first 6 months
Stephen Jackson, Permanent TSB’s Head of Customer and Marketing said:
“Moving to a new bank is not easy, which is why we have put a number of supports in place for customers to offer them guidance, convenience, and support when they need us, whether that is through our digital channels or through our people and branch network. Customers have told us that they are not sure which bank to move to or where to start. The purpose of the campaign is to help customers with this, and to Move Better and choose Permanent TSB.”
“The volume of accounts being opened is really encouraging and the numbers using our digital app to do so are higher than we had expected. We are also delighted to launch our Moving Bank Online Hub to support customers with moving their banking relationship to Permanent TSB. Customers have told us that they want clear and transparent information specific to their individual circumstances readily available to them, particularly where they have multiple products to switch.”